Date/Time
Date(s) - 06/08/2017
11:45 am - 1:30 pm
Location
Rochester Main Post Office
Categories
Thursday, June 8, 2017 12:00pm Lunch at 11:45am
Rochester Main Post Office, 1335 Jefferson Rd, Training Room
Use Employee Entrance, Parking Lot C
Our presenters, Dan Bailey, VP Business Development for DXO Communications, Inc. and Vic Laudisio, Director of Marketing for Seams Great, will share the core principles of Convergence Marketing, the concept developed by marketing constant Richard Rosen that guide’s marketers in their efforts to successfully match their message to the target audience. This presentation will be focused on sharing the key principles that will:
- Help mailers create more effective mailing campaigns by identifying a specific purpose for every effort.
- Establish the key elements of a marketing strategy.
- Provide clear and effective tools for understanding how each mail piece can be created for maximum effect.
- Give Mail Service Providers the tools and insight to help their customers achieve better results from direct mail campaigns.
- Make Mail Service Providers more valuable partners to their clients.
This presentation will include a real-life case study provided by Vic Laudisio, former USPS employee and current business development manager for Seams Great, a WNY window treatment company. Vic’s direct mail campaigns are largely responsible for the growth of the company’s business, and it is because he follows the principles set fourth in Convergence Marketing.
Please Respond on or before Monday June 5th • Price $15.00
If you have questions please contact Donna at (716) 846-2476 or email: donna.j.massanti@usps.gov
Click here for information about the Postal Customer Council program nationally!
Bookings
Bookings are closed for this event.