Date/Time
Date(s) - 03/16/2017
12:00 pm - 2:00 pm
Categories No Categories
Cancelled due to weather!
Our presenters, Vic Laudisio, Director of Marketing for Seams Great and Dan Bailey, VP Business Development for DXO Communications, Inc, will share the core principles of Convergence Marketing, the concept developed by marketing constant Richard Rosen that guide’s marketers in their efforts to successfully match their message to the target audience. This presentation will be focused on sharing the key principles that will:
- Help mailers create more effective mailing campaigns by identifying a specific purpose for every effort
- Establish the key elements of a marketing strategy
- Provide clear and effective tools for understanding how each mailpiece can be created for maximum effect.
- Give Mail Service Providers the tools and insight to help their customers achieve better results from direct mail campaigns
- Make Mail Service Providers more valuable partners to their clients.
This presentation will include a real-life case study provided by Vic Laudisio, former USPS employee and current business development manager for Seams Great, a WNY window treatment company. Vic’s direct mail campaigns are largely responsible for the growth of the company’s business, and it is because he follows the principles set fourth in Convergence Marketing.
Check-in and lunch begins at 11:45, presentation to follow.
If you have questions please contact Donna at (716) 846-2476 or email: donna.j.massanti@usps.gov
Due to Homeland Security restrictions, all attendees must register in their own name and present Valid ID at registration (state and federal government or school ID required. Sorry, no walk -ins.